Don’t Stop Now: Why Busy Firms Need to Keep Marketing (and How to Do So) 

Just as athletes don’t stop but keep pushing when they’re ahead, law firms (or those aspiring to level-up success) need to keep on the gas when things are going well. Feast today, famine tomorrow. When your firm is flush with resources is exactly the time to invest in marketing lest you not have the resourcesContinue reading “Don’t Stop Now: Why Busy Firms Need to Keep Marketing (and How to Do So) “

Great Marketing Requires Great Storytelling

Storytelling is a core component of human nature. It is, according to Yuval Noah Harari author of the award-winning Sapiens, the distinguishing feature that allowed us to band together and triumph over the much more powerful but less community-oriented Neanderthals, thereby making us the globe’s dominant species. It is no surprise, then, that a good storyContinue reading “Great Marketing Requires Great Storytelling”

Law Firm Marketing: Eight Essential Skills for Your Chief Marketing Officer

In the increasingly competitive and diverse world of law, a refined marketing strategy is more important than ever. This is no news to those leading the charge—aka top firms—who long ago acknowledged the need for a Chief Marketing Officer (CMO). Small firms looking to keep pace need to do the same as the digital economyContinue reading “Law Firm Marketing: Eight Essential Skills for Your Chief Marketing Officer”

What Marketers Can Learn from Simone Biles

Perhaps the only match for Simone Biles’ gymnastics mastery is the tremendous courage and mental fortitude that she showed at this year’s Olympics. Little compares to these two extraordinary gifts and yet Biles’ marketing prowess comes close. Undoubtedly the GOAT (Greatest of All Time) of artistic gymnastics, she might also soon be among the GOATsContinue reading “What Marketers Can Learn from Simone Biles”

What Makes Marketing for Law Firms Different

Law is a serious subject. Lawyers don’t need to be reminded of this but what they do need to be reminded of is that this feature makes marketing for lawyers different from marketing for most other professions. Glitzy marketing campaigns don’t work for law firms because, by their very nature, they discredit the high stakesContinue reading “What Makes Marketing for Law Firms Different”

The 7 Deadly Sins of Legal Marketing (and How to Avoid Them)

In today’s competitive legal market, a fine-tuned marketing strategy is not only crucial to your firm’s success but to its survival. This can be crazy-making for attorneys trained in the minutiae of law, not search engine optimization (SEO), and yet it as much a fact of the twenty-first century as touchscreen technology or TikTok (forContinue reading “The 7 Deadly Sins of Legal Marketing (and How to Avoid Them)”

What Marketers Need to Know About Social Listening

Whether you realize it or not, social listening is at the core of your marketing plan. This means that if you don’t have a social listening strategy, you’re not only missing out, you’re letting a core aspect of your business run unchecked when it could be optimized to your advantage. What’s worse, while you mightContinue reading “What Marketers Need to Know About Social Listening”

Effective Social Media Usage: Cut Through the Noise and Land Authentically

If you are a law firm business owner, this is for you.  For the love of everyone’s sanity and out of respect for your own time, please stop friending folks on Facebook or Instagram just to shamelessly hawk your wares. Yes, that flies on LinkedIn but it does not on other social media platforms thatContinue reading “Effective Social Media Usage: Cut Through the Noise and Land Authentically”