Get Out of Your Own Way: Five Ways Attorneys Sabotage Their Firm’s Growth 

As your firm’s most powerful player, you also have the potential to be its worst enemy. All too often a firm’s growth is stunted not because of external market forces but because attorneys misplace their energy. A busy life means juggling multiple priorities and if your balance is off and you let the wrong thingsContinue reading “Get Out of Your Own Way: Five Ways Attorneys Sabotage Their Firm’s Growth “

Don’t Stop Now: Why Busy Firms Need to Keep Marketing (and How to Do So) 

Just as athletes don’t stop but keep pushing when they’re ahead, law firms (or those aspiring to level-up success) need to keep on the gas when things are going well. Feast today, famine tomorrow. When your firm is flush with resources is exactly the time to invest in marketing lest you not have the resourcesContinue reading “Don’t Stop Now: Why Busy Firms Need to Keep Marketing (and How to Do So) “

What Art Can Teach You About Marketing

Innovation is the principal driver behind both marketing and art and the reason for this is simple: marketing is a subset of art in general. Purists will insist that art is, by definition, not commercial but this an arbitrary judgment. Whether or not marketing makes money doesn’t change its fundamentally creative nature. Good art isContinue reading “What Art Can Teach You About Marketing”

What Makes Marketing for Law Firms Different

Law is a serious subject. Lawyers don’t need to be reminded of this but what they do need to be reminded of is that this feature makes marketing for lawyers different from marketing for most other professions. Glitzy marketing campaigns don’t work for law firms because, by their very nature, they discredit the high stakesContinue reading “What Makes Marketing for Law Firms Different”