Don’t Stop Now: Why Busy Firms Need to Keep Marketing (and How to Do So) 

Just as athletes don’t stop but keep pushing when they’re ahead, law firms (or those aspiring to level-up success) need to keep on the gas when things are going well. Feast today, famine tomorrow. When your firm is flush with resources is exactly the time to invest in marketing lest you not have the resourcesContinue reading “Don’t Stop Now: Why Busy Firms Need to Keep Marketing (and How to Do So) “

What Marketers Can Learn from Simone Biles

Perhaps the only match for Simone Biles’ gymnastics mastery is the tremendous courage and mental fortitude that she showed at this year’s Olympics. Little compares to these two extraordinary gifts and yet Biles’ marketing prowess comes close. Undoubtedly the GOAT (Greatest of All Time) of artistic gymnastics, she might also soon be among the GOATsContinue reading “What Marketers Can Learn from Simone Biles”

What Makes Marketing for Law Firms Different

Law is a serious subject. Lawyers don’t need to be reminded of this but what they do need to be reminded of is that this feature makes marketing for lawyers different from marketing for most other professions. Glitzy marketing campaigns don’t work for law firms because, by their very nature, they discredit the high stakesContinue reading “What Makes Marketing for Law Firms Different”

Marketing Has Changed in 2021 and Here’s How

Events of the past 18 months have changed the world of marketing and there’s no going back. Companies that understand these changes are swimming in the fast lane while those that don’t are struggling to stay afloat. Ensure you are in the former and not the latter category by tuning in to the following fiveContinue reading “Marketing Has Changed in 2021 and Here’s How”

What Does One-Stop Legal Marketing Look Like in 2021?

Legal marketing consultants are everywhere. The field is experiencing explosive growth as more and more boutique law firms discover that twenty-first-century marketing tactics allow them to take on big, top firms without spending top dollar. By capitalizing on targeted strategies and exploiting the powerful algorithms of digital media, the little guy can compete with deep-pocketed,Continue reading “What Does One-Stop Legal Marketing Look Like in 2021?”

How to Fix your 5 Massive Internal Law Firm Marketing Problems

How to Fix your 5 Massive Internal Law Firm Marketing Problems By Molly McGrath | Legal Marketing F.L.O.W. As the legal marketing space continues to change and develop, keeping up with the times can be a difficult task. Marketing “managers” are faced with the challenges of KPI’s, accountability, project management, pivoting, consequences amongst ALL internalContinue reading “How to Fix your 5 Massive Internal Law Firm Marketing Problems”