Get Out of Your Own Way: Five Ways Attorneys Sabotage Their Firm’s Growth 

As your firm’s most powerful player, you also have the potential to be its worst enemy. All too often a firm’s growth is stunted not because of external market forces but because attorneys misplace their energy. A busy life means juggling multiple priorities and if your balance is off and you let the wrong thingsContinue reading “Get Out of Your Own Way: Five Ways Attorneys Sabotage Their Firm’s Growth “

Key Marketing Metrics for Law Firms

“Marketing is an investment” is a true statement in the same way that “Elon Musk is well-off” is a true statement. It’s not wrong but it’s also misleadingly understated. Just like you’d need to say a little bit more than “well-off” to describe Musk’s wealth, you’d also need to say more than “marketing is anContinue reading “Key Marketing Metrics for Law Firms”

Why Legal Analytics are Essential to Marketing for Law Firms Big and Small

We all know a Boomer or member of the Silent Generation who is convinced that engaging with modern technology is more hassle than help. Rather than bank online, they spend hours at their branch tending to routine tasks; rather than invest in user-friendly bookkeeping software, they pencil all their numbers in by hand; rather thanContinue reading “Why Legal Analytics are Essential to Marketing for Law Firms Big and Small”

Don’t Stop Now: Why Busy Firms Need to Keep Marketing (and How to Do So) 

Just as athletes don’t stop but keep pushing when they’re ahead, law firms (or those aspiring to level-up success) need to keep on the gas when things are going well. Feast today, famine tomorrow. When your firm is flush with resources is exactly the time to invest in marketing lest you not have the resourcesContinue reading “Don’t Stop Now: Why Busy Firms Need to Keep Marketing (and How to Do So) “

Great Marketing Requires Great Storytelling

Storytelling is a core component of human nature. It is, according to Yuval Noah Harari author of the award-winning Sapiens, the distinguishing feature that allowed us to band together and triumph over the much more powerful but less community-oriented Neanderthals, thereby making us the globe’s dominant species. It is no surprise, then, that a good storyContinue reading “Great Marketing Requires Great Storytelling”

Law Firm Marketing: Eight Essential Skills for Your Chief Marketing Officer

In the increasingly competitive and diverse world of law, a refined marketing strategy is more important than ever. This is no news to those leading the charge—aka top firms—who long ago acknowledged the need for a Chief Marketing Officer (CMO). Small firms looking to keep pace need to do the same as the digital economyContinue reading “Law Firm Marketing: Eight Essential Skills for Your Chief Marketing Officer”

What Marketers Can Learn from Simone Biles

Perhaps the only match for Simone Biles’ gymnastics mastery is the tremendous courage and mental fortitude that she showed at this year’s Olympics. Little compares to these two extraordinary gifts and yet Biles’ marketing prowess comes close. Undoubtedly the GOAT (Greatest of All Time) of artistic gymnastics, she might also soon be among the GOATsContinue reading “What Marketers Can Learn from Simone Biles”

The Hybrid Work Week: What Is It and What do Marketers Need to Know?

Leading firms are deep into designing their post-pandemic operational models and the hybrid workweek sits at the center of their thinking. This concept has gained traction among industry leaders because it allows employees to retain the flexibility they have grown accustomed to working from home while providing the in-office contact essential to team unity. TheContinue reading “The Hybrid Work Week: What Is It and What do Marketers Need to Know?”

What Art Can Teach You About Marketing

Innovation is the principal driver behind both marketing and art and the reason for this is simple: marketing is a subset of art in general. Purists will insist that art is, by definition, not commercial but this an arbitrary judgment. Whether or not marketing makes money doesn’t change its fundamentally creative nature. Good art isContinue reading “What Art Can Teach You About Marketing”

What Makes Marketing for Law Firms Different

Law is a serious subject. Lawyers don’t need to be reminded of this but what they do need to be reminded of is that this feature makes marketing for lawyers different from marketing for most other professions. Glitzy marketing campaigns don’t work for law firms because, by their very nature, they discredit the high stakesContinue reading “What Makes Marketing for Law Firms Different”