Don’t Stop Now: Why Busy Firms Need to Keep Marketing (and How to Do So) 

Just as athletes don’t stop but keep pushing when they’re ahead, law firms (or those aspiring to level-up success) need to keep on the gas when things are going well. Feast today, famine tomorrow. When your firm is flush with resources is exactly the time to invest in marketing lest you not have the resourcesContinue reading “Don’t Stop Now: Why Busy Firms Need to Keep Marketing (and How to Do So) “

Great Marketing Requires Great Storytelling

Storytelling is a core component of human nature. It is, according to Yuval Noah Harari author of the award-winning Sapiens, the distinguishing feature that allowed us to band together and triumph over the much more powerful but less community-oriented Neanderthals, thereby making us the globe’s dominant species. It is no surprise, then, that a good storyContinue reading “Great Marketing Requires Great Storytelling”

The 7 Deadly Sins of Legal Marketing (and How to Avoid Them)

In today’s competitive legal market, a fine-tuned marketing strategy is not only crucial to your firm’s success but to its survival. This can be crazy-making for attorneys trained in the minutiae of law, not search engine optimization (SEO), and yet it as much a fact of the twenty-first century as touchscreen technology or TikTok (forContinue reading “The 7 Deadly Sins of Legal Marketing (and How to Avoid Them)”

What Marketers Need to Know About Social Listening

Whether you realize it or not, social listening is at the core of your marketing plan. This means that if you don’t have a social listening strategy, you’re not only missing out, you’re letting a core aspect of your business run unchecked when it could be optimized to your advantage. What’s worse, while you mightContinue reading “What Marketers Need to Know About Social Listening”

Effective Social Media Usage: Cut Through the Noise and Land Authentically

If you are a law firm business owner, this is for you.  For the love of everyone’s sanity and out of respect for your own time, please stop friending folks on Facebook or Instagram just to shamelessly hawk your wares. Yes, that flies on LinkedIn but it does not on other social media platforms thatContinue reading “Effective Social Media Usage: Cut Through the Noise and Land Authentically”