Get Out of Your Own Way: Five Ways Attorneys Sabotage Their Firm’s Growth 

As your firm’s most powerful player, you also have the potential to be its worst enemy. All too often a firm’s growth is stunted not because of external market forces but because attorneys misplace their energy. A busy life means juggling multiple priorities and if your balance is off and you let the wrong thingsContinue reading “Get Out of Your Own Way: Five Ways Attorneys Sabotage Their Firm’s Growth “

Don’t Stop Now: Why Busy Firms Need to Keep Marketing (and How to Do So) 

Just as athletes don’t stop but keep pushing when they’re ahead, law firms (or those aspiring to level-up success) need to keep on the gas when things are going well. Feast today, famine tomorrow. When your firm is flush with resources is exactly the time to invest in marketing lest you not have the resourcesContinue reading “Don’t Stop Now: Why Busy Firms Need to Keep Marketing (and How to Do So) “

Law Firm Marketing: Eight Essential Skills for Your Chief Marketing Officer

In the increasingly competitive and diverse world of law, a refined marketing strategy is more important than ever. This is no news to those leading the charge—aka top firms—who long ago acknowledged the need for a Chief Marketing Officer (CMO). Small firms looking to keep pace need to do the same as the digital economyContinue reading “Law Firm Marketing: Eight Essential Skills for Your Chief Marketing Officer”

Law Firm Business Development vs. Law Firm Marketing

Business development is a hot topic in today’s legal industry and there’s a good reason: planning for strategic growth is the single best way to expand your clientele. This said, if an increased focus on business development comes at the expense of marketing, you’re shooting yourself in the foot. The two practices work hand inContinue reading “Law Firm Business Development vs. Law Firm Marketing”