Social media is a powerful and effective way to increase visibility and website volume and also be at the forefront in the minds of current clients, prospects, and power partners. Over the years our social media expert has collaborated with many of the top social media influencers and ad strategists in the industry. These experiences have contributed to F.L.O.W.’s ability to create engaging and strong content that is powerful and will drive new traffic to your website, thus increasing the local presence for your law practice.
We brand each channel and create a weekly (not monthly) calendar that is uber focused on promoting events, calls to action, and overall awareness that generate revenue. Press releases, graphics, local news, events, unique blogs, and calculated video are just some of the signature blend of tools we use to accomplish this. Because we don’t map out your plan on a monthly basis, you will always be current and have the flexibility to pivot, and your firm is not at risk of becoming stale or redundant. Your specifically designed plan is intentional and strategic from week to week.
We carefully look at analytics and will drive new traffic (cases) to your firm. F.L.O.W. will work with you to capture key success stories as well as your firm’s unique essence, which will emphasize your specific differences and created value. Then, we will share that with your audience, create growth which ultimately creates unique connections and drives cases to your firm. Think of it as casting a wide net to connect with prospects, clients, and power partners. If you only have a website with no social media strategy, then the net you cast is drastically smaller.
Did you know that almost 80% of customers online rely heavily on social media to influence their final decision when hiring someone? If you aren’t present and visible you aren’t even part of the equation. We start with a social media audit then move onto a social media strategy for Facebook, LinkedIn, Twitter, and Instagram that is authentic and connects your firm to your community, in turn driving traffic to your website. We do not just repost articles but connect content that builds personality and highlights what you stand for in your community. This is one of the most cost-effective ways to capture new leads and stay memorable.
If you aren’t implementing an effective social strategy, your competition is passing you up. Social media is a highly effective way of personally connecting with prospects and clients. Engagement in these arenas increase daily and should be a tool in your practice. We take charge of this and make it easy for you.