YouTube and video marketing is the one thing that will help you to check every box in the digital marketing arena when it comes to generating more traffic, leads, and conversions. YouTube is a search engine, not just a social media platform. So being present with videos and YouTube will improve your SEO, search rank on Google, and will help you with low-cost targeting and engagement. Social platforms LOVE video and will serve it to more people organically than any other type of media.
It allows you to show your true authentic self and the essence of your law practice. Most law firms struggle with implementing a YouTube strategy because they think it’s either too hard or too expensive. We perform keyword research in your practice’s area, which will facilitate your firm breaking through to be found! Making videos only takes time, and we will help you strategize to develop a successful “script,” which will help you show up prepared and NOT robotic. We give you suggested topics based on what people search for when looking for legal help.
Video is a solid content marketing strategy that will generate leads and revenue. Videos generate potential long-term profit because people will watch them over and over again, as those videos will remain accessible for years to come, unlike text that can go through some social media outlets with a shorter life span. Video content will rank higher even from social platforms making it evergreen, meaning it can be searched for and discovered organically on a recurring basis.
It is important that your videos are impactful and tell a story to generate and maximize profits. Our goal is for your firm to be viewed in an understanding way and speaks into your target market’s pain, which will create positive and trusting client connections. Law firms that use video as a piece of their legal marketing strategy are leaps and bounds ahead of the rest. Because videos (unlike social media posts or blogging) have the ability to provide that extra detail of connecting with your audience, it allows prospects and clients to really get to know who you are.
Additionally, videos provide an opportunity for prospects to “meet” you before they come through the door or pick up the phone and call you. Video is the vehicle that will expand your reach out and contribute to creating growth for your business. The more value you give them, the more they trust you. When done properly, you can tell a story and create a setting and message you want your prospects to resonate with.