One of the best ways you can leverage news about what your law firm is doing and the difference it is making in your community through press releases and blogging. They are both effective ways to spread the message about your practice, whether it’s about a new case you won to protect your client or the community outreach you are participating in with your team. Both approaches will get your story out in effective ways that, when done strategically, will impact your marketing and support you with maximizing your ROI.
The chosen topics should always be strategic and timely while focusing on the headlines and keywords, making sure you use the best SEO approach. If this is not done correctly, through short, strong messages, your firm will miss opportunities for click-through and engagement. Both should share your story and the essence of what you do to serve your community, with subtle calls to action that are relevant. This approach will allow the reader to discover more about your practice, and they continue reading.
Let’s face it, as digital marketing continues to evolve in the electronic age; the newsrooms are getting smaller and vanishing. The information that potential prospects are searching for and finding online is also changing. Press Releases and Blogging help you breakthrough and get found with “newsworthy” information. Breaking through with press releases, blogs, and web links that drive traffic to your firm allows your firm to be found first in your community and will boost your bottom line.