Marketing
What Art Can Teach You About Marketing
Innovation is the principal driver behind both marketing and art and the reason for this is simple: marketing is a subset of art in general.
July 8, 2021
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Legal Marketing
What Makes Marketing for Law Firms Different
Law is a serious subject. Lawyers don’t need to be reminded of this but what they do need to be reminded of is that this
June 29, 2021
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Blog
Marketing Has Changed in 2021 and Here’s How
Events of the past 18 months have changed the world of marketing and there’s no going back. Companies that understand these changes are swimming in
June 25, 2021
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Blog
Mental Health Marketing is On the Rise and This is Why it Matters
Brands have long known that appealing to the public’s emotions is a powerful tool. Marketing campaigns capitalize on this in all kinds of ways with
June 14, 2021
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The 7 Deadly Sins of Legal Marketing (and How to Avoid Them)
In today’s competitive legal market, a fine-tuned marketing strategy is not only crucial to your firm’s success but to its survival. This can be crazy-making
June 7, 2021
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Blog
What Marketers Need to Know About Social Listening
Whether you realize it or not, social listening is at the core of your marketing plan. This means that if you don’t have a social
May 12, 2021
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AI is Powering the Future of Marketing and Here’s How
Artificial intelligence (AI) is nothing new to those who work in marketing. After all, it has played a central role in powering social media and
May 1, 2021
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Blog
Effective Social Media Usage: Cut Through the Noise and Land Authentically
If you are a law firm business owner, this is for you. For the love of everyone’s sanity and out of respect for your own
April 6, 2021
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What Does One-Stop Legal Marketing Look Like in 2021?
Legal marketing consultants are everywhere. The field is experiencing explosive growth as more and more boutique law firms discover that twenty-first-century marketing tactics allow them
April 1, 2021
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Where Marketing and Talent Retention Meet
Top law firms all have one thing in common: they have the best talent. They also all share a common problem: talent retention. In today’s legal world, the talent pool is a more like a talent rip tide. Top graduates move…
March 24, 2021
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