As your firm’s most powerful player, you also have the potential to be its worst enemy. All too often a firm’s growth is stunted not
“Marketing is an investment” is a true statement in the same way that “Elon Musk is well-off” is a true statement. It’s not wrong but
We all know a Boomer or member of the Silent Generation who is convinced that engaging with modern technology is more hassle than help. Rather
Just as athletes don’t stop but keep pushing when they’re ahead, law firms (or those aspiring to level-up success) need to keep on the gas
Storytelling is a core component of human nature. It is, according to Yuval Noah Harari author of the award-winning Sapiens, the distinguishing feature that allowed us
In the increasingly competitive and diverse world of law, a refined marketing strategy is more important than ever. This is no news to those leading
Perhaps the only match for Simone Biles’ gymnastics mastery is the tremendous courage and mental fortitude that she showed at this year’s Olympics. Little compares
Leading firms are deep into designing their post-pandemic operational models and the hybrid workweek sits at the center of their thinking. This concept has gained
Innovation is the principal driver behind both marketing and art and the reason for this is simple: marketing is a subset of art in general.
Law is a serious subject. Lawyers don’t need to be reminded of this but what they do need to be reminded of is that this