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Key Marketing Metrics for Law Firms
“Marketing is an investment” is a true statement in the same way that “Elon Musk is well-off” is a true statement. It’s not wrong but
October 13, 2021
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Blog
Why Legal Analytics are Essential to Marketing for Law Firms Big and Small
We all know a Boomer or member of the Silent Generation who is convinced that engaging with modern technology is more hassle than help. Rather
September 27, 2021
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Blog
Don’t Stop Now: Why Busy Firms Need to Keep Marketing (and How to Do So)
Just as athletes don’t stop but keep pushing when they’re ahead, law firms (or those aspiring to level-up success) need to keep on the gas
September 15, 2021
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Marketing
Great Marketing Requires Great Storytelling
Storytelling is a core component of human nature. It is, according to Yuval Noah Harari author of the award-winning Sapiens, the distinguishing feature that allowed us
September 1, 2021
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Uncategorized
Law Firm Marketing: Eight Essential Skills for Your Chief Marketing Officer
In the increasingly competitive and diverse world of law, a refined marketing strategy is more important than ever. This is no news to those leading
August 23, 2021
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Marketing
What Marketers Can Learn from Simone Biles
Perhaps the only match for Simone Biles’ gymnastics mastery is the tremendous courage and mental fortitude that she showed at this year’s Olympics. Little compares
August 16, 2021
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Marketing
The Hybrid Work Week: What Is It and What do Marketers Need to Know?
Leading firms are deep into designing their post-pandemic operational models and the hybrid workweek sits at the center of their thinking. This concept has gained
August 4, 2021
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Marketing
What Art Can Teach You About Marketing
Innovation is the principal driver behind both marketing and art and the reason for this is simple: marketing is a subset of art in general.
July 8, 2021
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Legal Marketing
What Makes Marketing for Law Firms Different
Law is a serious subject. Lawyers don’t need to be reminded of this but what they do need to be reminded of is that this
June 29, 2021
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Blog
Marketing Has Changed in 2021 and Here’s How
Events of the past 18 months have changed the world of marketing and there’s no going back. Companies that understand these changes are swimming in
June 25, 2021
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