LinkedIn is the number one social platform of choice for lawyers. In the B2B space, 80% of your leads have the opportunity to come from LinkedIn if you market in that space. LinkedIn is a critical platform for legal marketing. If you aren’t currently leveraging LinkedIn, many of your competitors are. Over 90% of lawyers are now using the platform. Your firm has to have more than a basic profile in order to gain that leverage and get the phone to ring.
It is imperative to be visible in the LinkedIn space. (Networking, Reputation Management, Hiring, Client Engagement and Conversation, and SEO). Yes, having an active and professional social profile will benefit your law firm SEO. Your firm company page and personal profile can show up in Google search, which can get you backlinks to your website. We launch in-box strategies that align with developing relationships with potential power partners in the area. Your ideal target audience that you want to align with to fill your pipeline is out there. F.L.O.W. will find them. You don’t need thousands of leads. You just need a few good ones that will refer to you again and again.
LinkedIn is right where they can be found. A well planned out strategy of developing organic and authentic relationships in this space is an action plan for success. This is where you find “high ticket” successful leads. A simple in-box approach that is straightforward and effectively connects can be its own pillar of building successful relationships that deliver leads over and over. We consider this your lead generation funnel in the LinkedIn space. There are SEVERAL power partners right in your own backyard, and F.L.O.W. brings them in, creates opportunities for you to educate and convert into paying clients.