Law Firm Marketing: Eight Essential Skills for Your Chief Marketing Officer

In the increasingly competitive and diverse world of law, a refined marketing strategy is more important than ever. This is no news to those leading the charge—aka top firms—who long ago acknowledged the need for a Chief Marketing Officer (CMO). Small firms looking to keep pace need to do the same as the digital economyContinue reading “Law Firm Marketing: Eight Essential Skills for Your Chief Marketing Officer”

The 7 Deadly Sins of Legal Marketing (and How to Avoid Them)

In today’s competitive legal market, a fine-tuned marketing strategy is not only crucial to your firm’s success but to its survival. This can be crazy-making for attorneys trained in the minutiae of law, not search engine optimization (SEO), and yet it as much a fact of the twenty-first century as touchscreen technology or TikTok (forContinue reading “The 7 Deadly Sins of Legal Marketing (and How to Avoid Them)”

AI is Powering the Future of Marketing and Here’s How

Artificial intelligence (AI) is nothing new to those who work in marketing. After all, it has played a central role in powering social media and search engine algorithms for years. Nonetheless, even those well-aware of this might be surprised by just how potent a marketing force AI is set to become in the very nearContinue reading “AI is Powering the Future of Marketing and Here’s How”

What Does One-Stop Legal Marketing Look Like in 2021?

Legal marketing consultants are everywhere. The field is experiencing explosive growth as more and more boutique law firms discover that twenty-first-century marketing tactics allow them to take on big, top firms without spending top dollar. By capitalizing on targeted strategies and exploiting the powerful algorithms of digital media, the little guy can compete with deep-pocketed,Continue reading “What Does One-Stop Legal Marketing Look Like in 2021?”

Law Firm Business Development vs. Law Firm Marketing

Business development is a hot topic in today’s legal industry and there’s a good reason: planning for strategic growth is the single best way to expand your clientele. This said, if an increased focus on business development comes at the expense of marketing, you’re shooting yourself in the foot. The two practices work hand inContinue reading “Law Firm Business Development vs. Law Firm Marketing”

How To Market Your Law Firm

HOW TO MARKET YOUR LAW FIRM By Molly McGrath | Legal Marketing F.L.O.W. Rare is the person who invests in hiring a lawyer on impulse. After all, anyone urgently in need of an attorney is probably already too late. Instead, folks thinking of the best ways to protects themselves, their family and their money doContinue reading “How To Market Your Law Firm”

4 Legal Marketing musts in a Time of Uncertainty

4 Legal Marketing musts in a Time of Uncertainty By Molly McGrath | Legal Marketing F.L.O.W. Are you unsure on how to approach your marketing during a time of uncertainty? Looking for wisdom from proven legal marketers? Need Trusted guidance to help you make ethical decisions during trying times?    If you would rather notContinue reading “4 Legal Marketing musts in a Time of Uncertainty”