Key Marketing Metrics for Law Firms

“Marketing is an investment” is a true statement in the same way that “Elon Musk is well-off” is a true statement. It’s not wrong but it’s also misleadingly understated. Just like you’d need to say a little bit more than “well-off” to describe Musk’s wealth, you’d also need to say more than “marketing is anContinue reading “Key Marketing Metrics for Law Firms”

Why Legal Analytics are Essential to Marketing for Law Firms Big and Small

We all know a Boomer or member of the Silent Generation who is convinced that engaging with modern technology is more hassle than help. Rather than bank online, they spend hours at their branch tending to routine tasks; rather than invest in user-friendly bookkeeping software, they pencil all their numbers in by hand; rather thanContinue reading “Why Legal Analytics are Essential to Marketing for Law Firms Big and Small”

Don’t Stop Now: Why Busy Firms Need to Keep Marketing (and How to Do So) 

Just as athletes don’t stop but keep pushing when they’re ahead, law firms (or those aspiring to level-up success) need to keep on the gas when things are going well. Feast today, famine tomorrow. When your firm is flush with resources is exactly the time to invest in marketing lest you not have the resourcesContinue reading “Don’t Stop Now: Why Busy Firms Need to Keep Marketing (and How to Do So) “

What Makes Marketing for Law Firms Different

Law is a serious subject. Lawyers don’t need to be reminded of this but what they do need to be reminded of is that this feature makes marketing for lawyers different from marketing for most other professions. Glitzy marketing campaigns don’t work for law firms because, by their very nature, they discredit the high stakesContinue reading “What Makes Marketing for Law Firms Different”