Get Out of Your Own Way: Five Ways Attorneys Sabotage Their Firm’s Growth 

As your firm’s most powerful player, you also have the potential to be its worst enemy. All too often a firm’s growth is stunted not because of external market forces but because attorneys misplace their energy. A busy life means juggling multiple priorities and if your balance is off and you let the wrong thingsContinue reading “Get Out of Your Own Way: Five Ways Attorneys Sabotage Their Firm’s Growth “

Key Marketing Metrics for Law Firms

“Marketing is an investment” is a true statement in the same way that “Elon Musk is well-off” is a true statement. It’s not wrong but it’s also misleadingly understated. Just like you’d need to say a little bit more than “well-off” to describe Musk’s wealth, you’d also need to say more than “marketing is anContinue reading “Key Marketing Metrics for Law Firms”

Why Legal Analytics are Essential to Marketing for Law Firms Big and Small

We all know a Boomer or member of the Silent Generation who is convinced that engaging with modern technology is more hassle than help. Rather than bank online, they spend hours at their branch tending to routine tasks; rather than invest in user-friendly bookkeeping software, they pencil all their numbers in by hand; rather thanContinue reading “Why Legal Analytics are Essential to Marketing for Law Firms Big and Small”

Don’t Stop Now: Why Busy Firms Need to Keep Marketing (and How to Do So) 

Just as athletes don’t stop but keep pushing when they’re ahead, law firms (or those aspiring to level-up success) need to keep on the gas when things are going well. Feast today, famine tomorrow. When your firm is flush with resources is exactly the time to invest in marketing lest you not have the resourcesContinue reading “Don’t Stop Now: Why Busy Firms Need to Keep Marketing (and How to Do So) “

Marketing Has Changed in 2021 and Here’s How

Events of the past 18 months have changed the world of marketing and there’s no going back. Companies that understand these changes are swimming in the fast lane while those that don’t are struggling to stay afloat. Ensure you are in the former and not the latter category by tuning in to the following fiveContinue reading “Marketing Has Changed in 2021 and Here’s How”

Mental Health Marketing is On the Rise and This is Why it Matters

Brands have long known that appealing to the public’s emotions is a powerful tool. Marketing campaigns capitalize on this in all kinds of ways with some centering desire while others center growth, a sense of personal satisfaction, or, more and more frequently, self-care. For years, marketers have recognized the value of playing to mental healthContinue reading “Mental Health Marketing is On the Rise and This is Why it Matters”

What Marketers Need to Know About Social Listening

Whether you realize it or not, social listening is at the core of your marketing plan. This means that if you don’t have a social listening strategy, you’re not only missing out, you’re letting a core aspect of your business run unchecked when it could be optimized to your advantage. What’s worse, while you mightContinue reading “What Marketers Need to Know About Social Listening”

Effective Social Media Usage: Cut Through the Noise and Land Authentically

If you are a law firm business owner, this is for you.  For the love of everyone’s sanity and out of respect for your own time, please stop friending folks on Facebook or Instagram just to shamelessly hawk your wares. Yes, that flies on LinkedIn but it does not on other social media platforms thatContinue reading “Effective Social Media Usage: Cut Through the Noise and Land Authentically”

How to Fix your 5 Massive Internal Law Firm Marketing Problems

How to Fix your 5 Massive Internal Law Firm Marketing Problems By Molly McGrath | Legal Marketing F.L.O.W. As the legal marketing space continues to change and develop, keeping up with the times can be a difficult task. Marketing “managers” are faced with the challenges of KPI’s, accountability, project management, pivoting, consequences amongst ALL internalContinue reading “How to Fix your 5 Massive Internal Law Firm Marketing Problems”