Don’t Stop Now: Why Busy Firms Need to Keep Marketing (and How to Do So)
Just as athletes don’t stop but keep pushing when they’re ahead, law firms (or those aspiring to level-up success) need to keep on the gas
Great Marketing Requires Great Storytelling
Storytelling is a core component of human nature. It is, according to Yuval Noah Harari author of the award-winning Sapiens, the distinguishing feature that allowed us
Law Firm Marketing: Eight Essential Skills for Your Chief Marketing Officer
In the increasingly competitive and diverse world of law, a refined marketing strategy is more important than ever. This is no news to those leading
What Marketers Can Learn from Simone Biles
Perhaps the only match for Simone Biles’ gymnastics mastery is the tremendous courage and mental fortitude that she showed at this year’s Olympics. Little compares
The Hybrid Work Week: What Is It and What do Marketers Need to Know?
Leading firms are deep into designing their post-pandemic operational models and the hybrid workweek sits at the center of their thinking. This concept has gained
What Art Can Teach You About Marketing
Innovation is the principal driver behind both marketing and art and the reason for this is simple: marketing is a subset of art in general.