Get Out of Your Own Way: Five Ways Attorneys Sabotage Their Firm’s Growth
As your firm’s most powerful player, you also have the potential to be its worst enemy. All too often a firm’s growth is stunted not
Key Marketing Metrics for Law Firms
“Marketing is an investment” is a true statement in the same way that “Elon Musk is well-off” is a true statement. It’s not wrong but
Why Legal Analytics are Essential to Marketing for Law Firms Big and Small
We all know a Boomer or member of the Silent Generation who is convinced that engaging with modern technology is more hassle than help. Rather
Don’t Stop Now: Why Busy Firms Need to Keep Marketing (and How to Do So)
Just as athletes don’t stop but keep pushing when they’re ahead, law firms (or those aspiring to level-up success) need to keep on the gas
Great Marketing Requires Great Storytelling
Storytelling is a core component of human nature. It is, according to Yuval Noah Harari author of the award-winning Sapiens, the distinguishing feature that allowed us
Law Firm Marketing: Eight Essential Skills for Your Chief Marketing Officer
In the increasingly competitive and diverse world of law, a refined marketing strategy is more important than ever. This is no news to those leading