Key Marketing Metrics for Law Firms
“Marketing is an investment” is a true statement in the same way that “Elon Musk is well-off” is a true statement. It’s not wrong but
Why Legal Analytics are Essential to Marketing for Law Firms Big and Small
We all know a Boomer or member of the Silent Generation who is convinced that engaging with modern technology is more hassle than help. Rather
Don’t Stop Now: Why Busy Firms Need to Keep Marketing (and How to Do So)
Just as athletes don’t stop but keep pushing when they’re ahead, law firms (or those aspiring to level-up success) need to keep on the gas
Great Marketing Requires Great Storytelling
Storytelling is a core component of human nature. It is, according to Yuval Noah Harari author of the award-winning Sapiens, the distinguishing feature that allowed us
Law Firm Marketing: Eight Essential Skills for Your Chief Marketing Officer
In the increasingly competitive and diverse world of law, a refined marketing strategy is more important than ever. This is no news to those leading
What Marketers Can Learn from Simone Biles
Perhaps the only match for Simone Biles’ gymnastics mastery is the tremendous courage and mental fortitude that she showed at this year’s Olympics. Little compares