Events of the past 18 months have changed the world of marketing and there’s no going back. Companies that understand these changes are swimming in the fast lane while those that don’t are struggling to stay afloat. Ensure you are in the former and not the latter category by tuning in to the following five truths.
- It’s No Longer About Your Competitors
Technology was knit into consumer’s lives long before Covid-19 but the unforeseen push to take everything from work to social gatherings online thrust this trend into overdrive. In turn, the expectation of bespoke service changed from a feature of luxury goods to that of everyday commerce. Consumers now want anticipatory, personalized service at every turn. This means updating your key performance indicators (KPIs), engaging with appropriate data-gathering technology, and reimagining lead generation funnels in light of this shift.
2. Good is No Longer Good Enough
Consumers in 2021 expect a seamless experience at every turn and no longer settle for good enough. Online shopping delivers the convenience of being able to get what you want when you want it and, as this is the new norm, it is also an expectation that extends across all industries. Providing this experience again requires sophisticated use of consumer data and technology-driven business practices.
3. It’s Not (Just) About the Customer, It’s About Their Journey
Converting a new client begins with marketing and in 2021 it also continues with marketing throughout the full end-to-end experience. Think of this as customer-centricity on steroids. Potential clients arrive already expecting that you know them in holistic terms. While this may never quite be true, successful enterprises uphold the impression that it is and they do so by employing a marketing strategy that knits together process, technology, talent, data, KPIs, and so on.
4. Relationships Matter More than Ever
Digital commerce is increasingly depersonalized and so it comes as no surprise that relationships have gained supreme importance. At a fundamental level, human beings thrive on trust and in the smoke-and-mirrors environment that is the internet this is difficult to generate. No longer do face-to-face interactions provide a reliable fallback and so your marketing strategy now needs to step in and pick up where your natural charm may have left off.
5. Marketing Equals Growth
The Covid-19 pandemic drove a wedge between businesses and their clients. Those operations that compensated by turning the dial up on their marketing held on because they did not lose touch despite touch being the very thing so rudely stripped from our lives. In so doing, they not only managed to stem losses but were able to continue making gains. Primarily, this came as a result of a swift, targeted, and strategic digital transformation. In addition, companies that heeded the demand for an amplified marketing strategy gained a more powerful microphone in their respective field as so many competitors failed to keep pace. All of this added up to growth and, naturally, those that continue in this vein continue to see returns.
To learn more about the new face of marketing in the second decade of the twenty-first century, do not hesitate to contact Legal Marking FLOW either by calling (720) 990-9673 or reaching out via the contact form on our website.